learn to be a web marketing analysis. One of the things you need to know when planning a marketing manager marketing budget for an online business is how visitors go to the website.
Perhaps you already understand, not all visitors go to the website via the homepage. The bad news indeed, the homepage is usually the foc
us of web owners in designing beautiful as possible it is increasingly diminished role. An article in Niemenlab some time ago the homepage to confirm that the boom is over.
The article mentions, a few large portals such as the New York Times and the Wall Street Journal reported a growing number of visitors coming from the side door. This trend is understandable due to the rapid growth of social me
dia, mobile applications, and which are still widely used search engine, which brings visitors to your website directly on the page in question, no need to go through the homepage.
Well, how it is on your website? You should know what percentage that goes from the front door (homepage) vs. what percentage of the entry
of a side door (can be from Facebook, Twitter, search engines, and various other social media and mobile app social networking sites such). One way to determine this is through statistical tools such as Google Analytics.
Knowing the above d
ata is the first step to plan your marketing strategies to increase traffic and raise your brand in the online world.
Most of the new website will start getting traffic through search engines, with the key words (keywords) that are relevant to the content. Apart from search engines, social networking sites like Faceboo
k, Twitter etc. It also helps bring traffic, especially if the accounts on social media that many followers.
For news websites are always updated with a second frequency that is especially renowned as Detik.com, I suspect most of the guests
will be coming from the front door.
In addition to its already well-known, the behavior of visitors was also formed as a pattern in Seconds updates there are a
lways new when is refreshed. This form of behavior of visitors to check, ‘what the latest news today?’.
Thus, different guests from the front door to the room from a side door. Guests from the front door almost certainly already know our brand. They come with directly typing the address (URL) of the site, or they might have to bookmark our web site address, or it could be they are aware of the non-online advertising media, such as television or radio or print media, for example. Then they type in the na
me of our web site address is.
Guests from the side door is more diverse. There is a ‘stray’ to our web site for a keyword they searched on Google. They may not ‘aware’ with our website (for example, there is also an acknowledgment of the source article: from Google).
Visitors who come from a va
riety of social media as well. There are already follow us on social media accounts (meaning she already knew us) but there is also an account through friends (because retweet or share made friends).
Guests from the side door, according to the percentage increase I have received increasing attention. They are scattered everywhere in the vast cyberspace should we catch, a returning visitor, and then a guest coming from the front door.
The truth is more important than where guests come in, is what is done after admission. This discussion then led us to the term bounce rate is quite famous in the digital realm. Bounce rate is the percentage of visitors who bounce or leave the website after only seeing one page.
Because, of course, the smaller the bounce rate, the better. Is your w
ebsite working hard to make visitors click on the other pages once they land on the first page (landing page). Landing page, as described above, is not always from the homepage, but can be of any page.
How, for example, by making the relate
d links, making the links interesting so visit the guest does not end up in the yard where they landed, but continues because lots of interesting information. After that even bookmark for example, because it found that this website is useful for them to visit again.
Back to the marketing strategy was, after knowing how the website traffic sources today, then we can create goals how the conditions we want, what parts are going to be increased.
If many visits from the front, we can assume that the promotional efforts aimed at branding may not be a priority anymore. Because usually attempt to gain awareness branding quite expensive (like advertising on television for example). Web site owners can muster the focus to other parts, such as increased engagement in social media, and so on.
If the majority of visitors from a side door, the main task is to make them returning visitors thereby increasing the visitors from the front door. If both numbers (guests from the front door or the side door) is still small, then both should be encouraged. Do not concern only given to the front door.
Of course this is just an example to give you insight. The strategy should be based on detailed analysis of the behavior of website visitors different at each site.